freshrealm case studies
layout and information design
my role
visual design, online platform upload and management (Publitas)
project overview
We’ve been in a constant period of growth, exploration, and expansion at FreshRealm over the past 4 years. Moving from a ‘meal’ company to a Food-as-a-Service (FaaS) platform, we needed a way to show customers, new and current, how other companies have succeeded using our custom solutions. As a small team, we created these three case studies for our business development team to use when pitching to new customers and to celebrate what we’ve been able to do for our partners - Blue Apron, Walmart, and Marley Spoon.
Looking at editorial style and educational pamphlet layouts, I iterated a number of layout options and pulled from a number of inspiration pieces. The goal was to craft something that communicated the story in both a quick glance format and a longer style read for those looking for more information.
individual case studies
click through below to view the PDFs
How Blue Apron is Redefining the Meal Delivery Service Market
How Marley Spoon is Pivoting it’s Model to Achieve Profitability
How Walmart is Capturing the Fresh Food Market in the U.S.
